The Summer House
Craftsmanship. Kindness. Mindfulness.
We live for moments when we come across companies that restore our faith in what it means to do business. A sustainable lifestyle brand, The Summer House aims to create minimalistic, yet pure collection, ensuring the good of consumer, the society as well as the planet at large.
Every action, from thoughtfully selecting and sourcing the fabric, to the dyes, styles, to taking care of the artisans at length, makes The Summer House stand tall.
The brand is dedicated to working with rural artisans to sustain our traditional craft techniques and textiles backed with modern design language.
Brand focuses on each step of materials economy, ensuring it is optimised to produce chic and mindful collections.
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Fair: The process of sourcing doesn’t come easy. The Summer House collaborates directly with rural artisans to sustain traditional craft techniques and textiles. They also partner directly with vetted local NGOs to avoid exploitative practices. The workers are paid fairly, work happily, thereby, maintaining strong relationship with the brand.
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Eco-friendly: To support mindful living, The Summer House is always looking for innovative ways to uphold the highest environmental standards. Cotton for their fabrics is sourced from GOTS certified units. While natural undyed fabric is what they prefer, azo-free and natural dyes are used in their collection. All the fabric waste is recycle into new fabric through their Loom to Loop program.
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High-quality product: The Summer House believes in making heritage pieces so that even future generation can see their handcrafted style. So, keep that promise, all the clothes are made to last longer, can be hand or machine washed, which is becoming rare are these days.
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Packaging: Zero-plastic packaging, is thoughtfully made from zero-dye fabric and is designed to be reused. Not only this, they even refrain from using unnecessary tags.
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Relove: To ensure circularity of their products, they launched a Relove programme. An initiate that provides a space to resell and purchase pre-loved garments.
“We use a fraction of our wardrobe regularly while the rest simply lies unused. Yet the size of the average wardrobe has doubled over the last 10 years. The fashion industry contributes to 10% of global CO2 emissions. Thrifting allows us to make the maximum use of garments already in circulation.”
Winning at -
- Employed 952 artisans and looking forward to more.
- 1398.2 meters of khadi, highly using khadi to avoid usage of electricity as its handwoven fabric
- Nearly 37% of cotton used by The Summer House is organic cotton, approved by GOTS.
- Mostly all the products are made with natural fibres
- Collection of swimwear by The Summer House is made from Econyl (processed fishing net)
- All the denim is recycled and the whole process is mechanised without the use of electricity.
Giving Back -
The Summer House works with embroidery units, such as Swavlambi, that seeks to encourage women from rural backgrounds. In the latest collection, mirror embroidery was created by women trained by the self-help group in Gujarat. They also train women in the remote village of Kokkabura, to make packaging cloth.
"Statement garments that can be worn beyond seasons by you and your future generations."
Behind the brand
Rekha and Shivangini both have very different career paths, one in advertising and the other in boutique retail. The name of brand- The Summer House, holds Shivangini’s childhood emotions. It is a mixture of a memory when life was lived organically and deeply, with the future that how it should be. According to Rekha, the brand is all about simplicity, functionality, and purity.
Explore more at https://thesummerhouse.in/
