The baby steps of sustainability and eco-conscious life should start in our family. Here is a mother and daughter who started an initiative to encourage consumers to make conscious choices in their daily life. @ekatra.in Ekatra is a sustainable homegrown stationery collective by a mother @jhawar.minakshi and daughter @aishwaryajhawar duo. The brand believes in sustainability and creativity. The products are crafted with utmost attention to detail along with ensuring zero waste. Ekatra's product range includes stationeries and accessories like linen tote bags, gift hampers, travel organizers, pen cases, laptop sleeves, etc. Ekatra is a team of 13 headstrong homemakers. Along with the objective of women empowerment, they also focus on the environmental impacts. The brand is very conscious of its sourcing of raw materials. The products are made of azo-free cloth in organic cotton, and they are also trying to utilize the waste generated during production. The paper and clothe leftovers are upcycled into smaller products or business cards. Even smaller paper shreds are then converted into recycled paper and further used in production. They also work with bamboo paper for creating a more elaborate gifting experience for the consumers. The packaging material to protect the product is 50+ micron biodegradable wrap.