Hemp is often misinterpreted as a psychedelic crop because it falls under the category of Cannabis. However, to disprove the prevalent misconceptions, seven students of HR College, Mumbai, co-founded 'Bombay Hemp Company (BOHECO)' in 2013. The brand proportion incorporates food, clothing, shelter, and medicine.
BOHECO carries forward the mission to mainstream sustainability across the globe. They are trying to attain sustainability through new age science by converting hemp into different products that we use. BOHECO is the first company of its kind to get a license to develop hemp seeds in India with the partnership of the government.
Being referred to as 'future crop', hemp has been used as a multipurpose crop by the locals of Uttarakhand and Himachal Pradesh.
Owing to the geographic conditions of India, it grows abundantly in several regions of our country. It has a wide range of benefits including medicinal benefits. Since it is a weed, it needs no pesticides or any form of intense care to grow. Studies say that hemp needs 400 times less water than cotton, which makes it a wonder crop capable of revolutionising the fashion industry.
What stuck out is BOHECO's overarching philosophy of "Educate. Cultivate. Elevate." that reflects in its sustainable business model for large scale economic, environmental and social impact.
They have a diverse product portfolio with clothing, handloom fabrics, accessories, health supplements, medicinal and wellness products and superfoods. Claiming to create values to benefit farmers, scientists and nation, at this point of time, BOHECO has around 25000 consumers.
Style meets sustainability through BOHECO's B Label brand.
B Label offer fashionable clothes from the blends of hemp fibres and other sustainable natural fibres. Besides being comfortable and chic, it gets softer with time, is carbon negative, biodegradable and anti-bacterial. Hemp fabric is completely sustainable.
BOHECO maintains sustainability and consciousness in every aspect, from cultivating crops to selling them in various forms. With the help of the government, they have multiple labs to research about other possibilities of hemp.
The real challenge of BOHECO is to make people acknowledge the historical, cultural and economic benefits of hemp products as the most sustainable raw material we can get.
"Whether you care about it or not, it is going to be one of those things that are going to save the planet"